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Mercedes-Benz wins “Red Dot Award: Product Design 2016”

Design prize for MULTIBEAM LED headlamps

Mercedes-Benz E-Klasse (W 213) 2016 Mercedes-Benz E-Class (W 213

Mercedes-Benz is a design trendsetter. This was confirmed for the Stuttgart-based company by the judges of the globally renowned design competition, who gave the “Red Dot Award” to the MULTIBEAM LED headlamps on the new E-Class.

Die neue E-Klasse – Mercedes-Benz MULTIBEAM LED-Scheinwerfer m

The MULTIBEAM LED headlamps mark a technical milestone.

Each comprising 84 individually drivable high-performance LEDs, these headlamps automatically illuminate the road surface with a hitherto unsurpassed, precision-controlled distribution of exceptionally bright light – without dazzling other road users.

Mercedes-Benz E-Klasse Limousine (W 213) 2016 Mercedes-Benz E-Cl

At the same time, with their contemporary, pure elegance and dynamically sensual radiation, they reflect the intelligence and high-tech character of the E-Class saloon.

Characteristic, for example, are the twin eyebrows of the newly interpreted daytime running lamps as well as the high-grade details, which lend the saloon a majestically focused look.

Mercedes-Benz E-Klasse Limousine (W 213) 2016 Mercedes-Benz E-Cl

The high-calibre panel of judges for this year’s “Red Dot Awards” was called upon to judge a record number of 5214 product entries from 57 countries.

The 41 independent designers, design professors and specialist journalists reserved the awards for products of outstanding design expertise.

Mercedes-Benz E-Klasse (W 213) 2016 Mercedes-Benz E-Class (W 213

The prizes went to examples of well-thought-out, innovative styling, aesthetic quality and trendsetting design.

In the verdict of the experts, these requirements were met by the MULTIBEAM LED headlamps on the new Mercedes-Benz E-Class.

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