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Mercedes 500SEC.comThe Mercedes-Benz page
  • Models
    • Mercedes C190 AMG GT (C120 AMG GT S) 2015-
    • Mercedes W222 S63 and S65AMG
    • Mercedes X222 Maybach 2014-
    • Mercedes 107 SLC coupé 1971 – 1981
    • Mercedes A222 S-Class Convertible
    • Mercedes C117 CLA-class 2013-
    • Mercedes C197 SLS AMG 2009-
    • Mercedes C203 and CL203 C-Class coupé 2001-2007
    • Mercedes C204 C-Class coupe 2011 –
    • Mercedes C205 C-Class coupé 2015-
    • Mercedes C207 E-Class coupe 2010-
    • Mercedes C208 CLK-Class 1998 – 2002
    • Mercedes C209 CLK-class 2003-2009
    • Mercedes C215 CL-Class 2000 – 2006
    • Mercedes C216 CL-Class S-Class coupe 2007 – 2014
    • Mercedes C217 S-Class coupe 2015-
    • Mercedes C292 GLE-Class 2015-
    • Mercedes Engines
    • Mercedes First model series, 1900/1901
    • Mercedes Hacks
    • Mercedes Model K 1924 – 1930
    • Mercedes R107 SL-Class 1972-1989
    • Mercedes R129 SL-Class 1990 – 2001
    • Mercedes R170 SLK-Class 1995-2004
    • Mercedes R171 SLK-Class 2004 – 2010
    • Mercedes R172 SLK-Class 2011 –
    • Mercedes R230 SL-Class 2001 – 2010
    • Mercedes R231 SL-Class 2011 –
    • Mercedes S, SS, SSK, SSKL, 1926 – 1933
    • Mercedes W100 600 1963 – 1981
    • Mercedes W108 S-Class 1965 – 1972
    • Mercedes W111, W112 Fintail 1959 – 1968
    • Mercedes W113 Pagoda SL 1963 – 1971
    • Mercedes W114 1973 – 1976
    • Mercedes W116 S-Class 1972 – 1980
    • Mercedes W121 190SL 1955 – 1963
    • Mercedes W123 E-Class 1975 – 1985
    • Mercedes W124 E-Class 1984 – 1994
    • Mercedes W126 S-Class 1980 – 1991
    • Mercedes W126C SEC-Class 1981 – 1991
    • Mercedes W136 170V 1936 – 1942
    • Mercedes W138 260D 1936 – 1940
    • Mercedes W140 S-Class 1992 – 1998
    • Mercedes W140C S-Class coupe 1992 – 1998
    • Mercedes W142 300 1937 – 1942
    • Mercedes W143 230 1936 – 1941
    • Mercedes W150 770 “Grand Mercedes” 1938 – 1943
    • Mercedes W153 230 1938 – 1943
    • Mercedes W163 M-Class 1997 – 2001
    • Mercedes W164 ML-Class 2006 – 2010
    • Mercedes W166 ML-Class 2011 –
    • Mercedes W168 A-Class 1997 – 2001
    • Mercedes W169 A-Class 2005 – 2011
    • Mercedes W176 A-Class 2012 –
    • Mercedes W180, W105, W128 Ponton 1954 – 1959
    • Mercedes W198 300 SL Coupé and 300 SL Roadster 1954 – 1963
    • Mercedes W199 SLR 2004 – 2009
    • Mercedes W201 190 1982 – 1992
    • Mercedes W202 C-Class 1993 – 2000
    • Mercedes W203 C-Class 2000 – 2006
    • Mercedes W204 C-Class 2007 –
    • Mercedes W205 C-Class 2014 –
    • Mercedes W210 E-Class 1995-2002
    • Mercedes W211 E-Class 1999-2005
    • Mercedes W211 E55AMG The most powerful E-Class yet
    • Mercedes W212 E-Class 2009-
    • Mercedes W213 E-Class 2017-
    • Mercedes W218 CLS-Class 2010 –
    • Mercedes W219 CLS-Class 2005 – 2010
    • Mercedes W220 S-Class 1999 – 2005
    • Mercedes W221 2010 Mercedes-Benz S63 AMG and S65 AMG
    • Mercedes W221 S-Class 2006 – 2013
    • Mercedes W222 S-Class 2014 –
    • Mercedes W23 W28 W30 W130 130 150 150V 170H 1934 – 1939
    • Mercedes W240 Maybach 2002 – 2012
    • Mercedes W245 B-Class 2005 – 2010
    • Mercedes W246 B-Class 2011 –
    • Mercedes W251 R-Class 2005 –
    • Mercedes W29 500K / 540K 1934 – 1939
    • Mercedes W460, 461, 462, 463 G-Class Geländewagen 1979 –
    • Mercedes X156 GLA-class 2014-
    • Mercedes X164 GL-Class 2006 – 2011
    • Mercedes X166 GL-Class 2012 –
    • Mercedes X204 GLK-Class 2007
    • Mercedes X205 GLC-Class 2015-
    • Mercedes-Maybach S-Class
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Mercedes C203 and CL203 C-Class coupé 2001-2007

The Mercedes Benz C203 C-Class Coupe

The Mercedes Benz C Class series was first introduced in the year 1993. However, the coupe was not introduced then. It was in the year 2000- 2001 that the coupe was introduced.

The coupe was introduced to counter act the effect of a BMW product called the ‘compact’. It consisted of the lift back style door consisting of three doors.

203coupe-2

The Mercedes Benz Corporation later on introduced several improvisations to create the model C-203, which later on became one of the most popular products available in the Mercedes range of cars.

The coupe is part of the compact executive range of cars offered by Mercedes. What makes this car extremely desired in the market is fantastic grip, good body control, excellent rear passenger space and driving position.

Furthermore, the car runs on a four-cylinder engine which undertake more torque and have lowered suspension.

These are referred to as the supercharged cylinders. The model comes with high reliability and safety features like airbags, Active body control which prevents skidding, Stability controller that prevents control loss.

The car sports a low roofline and smooth curves.

When looked at sideways it gives the impression of a nose heavy automobile that’s slightly stunted at the rear. It provides sliding and lifting front chairs that help provide comfortable rear passenger seating leg space.

Even though the car has several positive aspects about it, it’s fault’s reduce its popularity  amongst Mercedes lovers. Often reviewed as heavy, this car is too expensive for its class.

In addition, the looks do not match the performance in terms of engine power and mostly appeals to buyers with a budget.

Even so, the available aspects of this car surely give all others in its competing range a run for their money, and is definitely worth a try.

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The New CLC Sports Coupe – A Dream Come True

  • Mercedes-Benz launches integrated marketing campaign for new CLC with the slogan “What car do you drive when you’re dreaming?”
  • Campaign presents new sports coupe as affordable dream car
  • Alongside classic print media ads, TV commercials, and dealership marketing, Mercedes-Benz focuses on the customers’ personal experience

Stuttgart – Not every star is light-years away: from mid-June onward, selected airports in Europewill become places where automobile dreams can come true.

A large bed, positioned between the check-in counter and the rows of seats for waiting passengers, will invite potential customers to take a test drive in the new Mercedes-Benz CLC sports coupe.

This highly unusual marketing activity is part of a wide-ranging campaign to mark the launch of the new CLC.

The central slogan of the campaign, which extends across the full range of marketing channels, is “What car do you drive when you’re dreaming?”

And its key message is that for a mere the CLC offers an attractive and reasonably priced entry into the Mercedes-Benz coupe family.

“The CLC is a vehicle that appeals to the emotions, particularly to young people’s desire to own a car that has a great performance and is a lot of fun to drive.

Alongside a classic marketing campaign, we’re therefore also using new types of advertising, which place more emphasis on the personal experience of the vehicle,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars.

“This primarily includes exclusive driving events that give customers the chance to enjoy at first hand the many exciting features of the CLC, as well as an interactive online campaign and all kinds of marketing activities on the part of the dealerships.”

Directly after the world premiere of the CLC at the Mercedes-Benz Berlin Fashion Week in January 2008, Mercedes-Benz launched a special cell phone marketing campaign featuring a personal video message or voice call from the brand ambassador and top model Eva Padberg.

The integrated marketing campaign for the CLC was launched in Europe at the beginning of June. This comprises a wide-ranging information and mailing package for dealerships as well as ads in the print media, a TV commercial, a microsite, and exclusive test drive events.

“Dreamcatchers” for individual test drive events

The print campaign continues with the theme of the CLC as an affordably priced entry into the MB sports coupe family.

The images selected for the campaign show the car from a range of angles designed to accentuate its elegance, dynamism, and agility.

They are combined with a variety of punchy statements such as “Dreams usually get overtaken by reality – here the reverse is true” and “Not every star is light-years away.”

The print campaign, which features three ads, will run in high-circulation general-interest and lifestyle magazines as well as daily newspapers.

Meanwhile, the TV commercial for the new CLC, as broadcast on major public and private stations, shows that even little boys are dreaming of the Mercedes-Benz star.

Shot in a restaurant, the ad shows a young boy being introduced to his mother’s new partner.

The boy is at first obviously indifferent, but then he starts to study the man in some detail and is eventually won over by the sight of his car – the new CLC.

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CLC 220 CDI weiss  BR 203  2008 S-OU 9584CLC 200 K schwarz  BR 203  2008 S-OU 9572
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Making-Off des Key Visual Shootings für die Mercedes-Benz Fashion Week Berlin 2008
Für das Key Visual der Mercedes-Benz Fashion Week Berlin 2008 hat Ellen von Unwerth die Mercedes-Benz Markenbotschafterin Eva Padberg zusammen mit dem Mercedes-Benz CLC in Szene gesetzt. 

The key visual shoot for Mercedes-Benz Fashion Week Berlin 2008
For the key visual of Mercedes-Benz Fashion Week Berlin 2008, Ellen von Unwerth used the Mercedes-Benz brand ambassador Eva Padberg together with the Mercedes-Benz CLC

Credits:
Photographer: Ellen von Unwerth
Model: Eva Padberg (brand ambassador of Mercedes-Benz)
Male Model: Andrew Bruton
Car: Mercedes-Benz CLC with Sport Package
Wardrobe Stylist: Victoria Adcock @ WIB
Hair: Sebastien Richard @ Jed Root
Makeup: Maiya @ Calliste
cl203-4
cl203-5
image42266
Making-Off des Key Visual Shootings für die Mercedes-Benz Fashion Week Berlin 2008
Für das Key Visual der Mercedes-Benz Fashion Week Berlin 2008 hat Ellen von Unwerth die Mercedes-Benz Markenbotschafterin Eva Padberg zusammen mit dem Mercedes-Benz CLC in Szene gesetzt. 

The key visual shoot for Mercedes-Benz Fashion Week Berlin 2008
For the key visual of Mercedes-Benz Fashion Week Berlin 2008, Ellen von Unwerth used the Mercedes-Benz brand ambassador Eva Padberg together with the Mercedes-Benz CLC

Credits:
Photographer: Ellen von Unwerth
Model: Eva Padberg (brand ambassador of Mercedes-Benz)
Male Model: Andrew Bruton
Car: Mercedes-Benz CLC with Sport Package
Wardrobe Stylist: Victoria Adcock @ WIB
Hair: Sebastien Richard @ Jed Root
Makeup: Maiya @ Calliste

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