Mercedes-Benz surpasses total unit sales of the previous year already in November
Mercedes-Benz increased its unit sales in November by 12.7% to 182,602 vehicles, thus achieving its 45th consecutive record month.
Sales were especially strong of the new E-Class Saloon and Estate last month; those models attained growth of around 40% to a new best-ever figure.
With more than 1,893,000 vehicles delivered since the beginning of the year, Mercedes-Benz already surpassed its unit sales of full-year 2015 in the first eleven months of this year.
Stuttgart – Mercedes-Benz is maintaining its strong pace shortly before year-end, achieving double-digit growth in unit sales once again in November. 182,602 automobiles with the three-pointed star were delivered to customers worldwide (+12.7%).
In the period of January to November, sales increased by 11.8% to 1,893,619 units, meaning that Mercedes-Benz already sold more vehicles in the first eleven months of this year than in the whole of 2015.
Last month, Mercedes-Benz was the premium brand with the most new-car registrations in Germany, France, Switzerland, Austria, Japan, Taiwan, the USA, Canada and Mexico.
“With double-digit growth since the beginning of the year, we surpassed last year’s total unit sales by the Mercedes-Benz brand already in November.
This makes 2016 a new record year for Mercedes-Benz,” stated Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.
Mercedes-Benz unit sales by region and market
Unit sales by Mercedes-Benz in Europe increased by 16.7% to 78,797 vehicles – never before so many cars have been delivered to customers in a November as this year.
In Germany, demand for Mercedes-Benz automobiles increased last month to 25,599 units (+7.2%). Thanks to double-digit growth in November, new best-ever figures were achieved in Great Britain, France, Spain and Belgium.
In the Asia-Pacific region, 63,918 Mercedes-Benz vehicles were delivered to customers in November – an increase of 14.7% and a new high. Demand there was particularly strong for the new E-Class and the SUVs, which sold in higher numbers than ever before in a November.
In China, a new high of 42,310 vehicles with the three-pointed star were delivered last month (+16.5%).
Unit sales in the NAFTA region increased by 3.1% in November; 35,168 customers took delivery of their new Mercedes-Benz. 30,363 vehicles with the star were delivered to customers in the USA (+1.1%).
Mercedes-Benz set a new sales record in Mexico last month with growth of around 40%.
Mercedes-Benz unit sales by model
The C-Class continues to be extremely popular: In November, the C-Class Saloon and Estate were the best-selling Mercedes-Benz models.
One million C-Class Saloons and Estates have already been delivered worldwide since the market launch of the new generation in 2014.
Demand for the E-Class, the world’s most intelligent business saloon, was stronger last month than ever before in a November. 26,915 E-Class Saloon and Estate models were handed over to customers last month, an increase of 38.6%.
Mercedes-Benz continues along its successful path with its SUVs: In November, 61,266 units were sold in this segment (+17.5%), setting a new record. Growth was especially strong last month for the GLC.
Overview of sales by Mercedes-Benz Cars
November 2016 Change in % Jan.–Nov. 2016 Change in %
Mercedes-Benz 182,602 +12.7 1,893,619 +11.8
smart 12,565 +15.9 129,770 +18.6
Mercedes-Benz Cars 195,167 +12.9 2,023,389 +12.2
Mercedes-Benz unit sales in the region/market
Europe 78,797 +16.7 819,689 +12.8
– thereof Germany 25,599 +7.2 268,040 +7.5
Asia-Pacific 63,918 +14.7 665,444 +20.2
– thereof Japan 5,100 +7.5 60,055 +2.9
– thereof China 42,310 +16.5 429,325 +27.9
NAFTA 35,168 +3.1 358,292 +1.1
– thereof USA 30,363 +1.1 308,226 -0.2
