Mercedes-Benz wins the AUTO BILD Design Award 2010: The new Mercedes-Benz SLS AMG is Germany’s most attractive car

Around 100,000 readers of AUTO BILD magazine have voted the Mercedes-Benz SLS AMG Germany’s most attractive car. The super-sports car received the most votes of any newly launched model. Second place in the overall rating was taken by the new Mercedes-Benz E-Class Cabriolet. The Mercedes-Benz F 800 Style emerged as the winner in the “Studies & Concept Cars” category.

For the fifth time, Germany’s largest automobile publication AUTO BILD asked its readers to vote for the most attractive cars. There was a choice of 103 new products in five categories. Overall first place in this top-class automotive beauty pageant was taken by the Mercedes-Benz SLS AMG. The readers voted the E-Class Cabriolet from Mercedes-Benz into second place.

In addition, the AUTO BILD readers considered the Mercedes-Benz F 800 Style to be the visual highlight among the studies and concept cars. Mercedes-Benz Chief Designer Prof. Gorden Wagener: “Our vehicles are self-assured examples of refined sportiness. The SLS AMG, the E-Class Cabriolet and the F 800 Style exhibit the unmistakable style of Mercedes-Benz design, and set design trends for the future.”

Mercedes-Benz also led the field in last year’s vote: in the AUTO BILDDesign Award 2009, the readers gave first place to the E-Class Saloon as Germany’s most attractive car, while the E-Class Coupé was the winner in its category.

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